Tagged: Persuasion Toggle Comment Threads | Keyboard Shortcuts
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Boost Your Visibility and Credibility Via Compelling Comparisons
You may be familiar with the multi-purpose cleaner and lubricant, WD-40. Many Midwestern newspaper readers were startled and amused when they read that a local woman uses WD-40 to keep squirrels from shimmying up her birdfeeder. Adroitly “piggybacking” on this news opportunity, WD-40 CEO, Garry Ridge, quickly did some research then declared to the writer of that article, “More people use WD-40 every day than use dental floss.” In so doing he was evoking the “Compared to What?” quotability cue – and you can too, to make your message more memorable and apt to be cited by others. Hint: It… -
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Make Your Characterization Stick Via a Compelling Comparison
“Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard above the noise. Money can’t buy interestingness, yet vivid comparisons can create them. To make your label stick it must be more interesting than others’ labels of course. More than money, title or even good looks, your capacity to craft the most vivid characterization will make it bob, like a cork, to the top of the water of alternative messages. A janitor can become more famous and credible than a CEO. Use the “Compared to What?” cue to stick your… -
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Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers
As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.” What would you do? Would you pay for one, and be curious enough to stay and watch what others do? Many did both. For ten days in August, one year, in this ingenious 30-city social experiment, Honest Tea was using the honor system to see which city had the most honest people. Cameras hidden across the street were covering the scenes that were then uploaded for live viewing globally. Ironically I heard about this… -
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How To Be Liked and Respected
It’s probably no surprise to you that we most admire those who exude the right balance of strength and warmth, even if the notion runs counter to Machiavelli’s famous view that, “It is better to be feared than loved if you cannot be both.” Like to learn how? If you’re a woman or non-white this capacity is especially vital according Compelling People co-authors John Neffinger and Matthew Kohut. For example, they discovered that Hillary Clinton “has been the butt of more jokes than any other human being, living or dead.” How Do Leaders Rate on the Warmth/Strength Scale? Enter the name in…
