Tagged: Persuasion Toggle Comment Threads | Keyboard Shortcuts

  • feedwordpress 19:35:52 on 2017/10/23 Permalink
    Tags: allies, , , clout, , , , Peer2Peer, Persuasion   

    Seven Traits to Emulate to Become a Sought-After Ally 

    Apart from honing their top talents, guess what renowned surgeon, author and public health researcher, Atul Gawande and billionaire founder of Virgin Group, investor and philanthropist, Sir Richard Branson have in common? They have two vital and intertwined traits in this increasingly complex world where we are drowning in information. They’ve sharpened their ability to be quotable and to be deeply connected to notable people in worlds apart from the one in which they work. In so doing, they are likely to see trends early and be considered thought leaders on a broader stage, thus being able to attract more…
  • feedwordpress 20:15:00 on 2017/05/31 Permalink
    Tags: , , , frequently quoted, memorable, Persuasion, value, , well-known   

    Boost Your Visibility and Credibility Via Compelling Comparisons 

    You may be familiar with the multi-purpose cleaner and lubricant, WD-40. Many Midwestern newspaper readers were startled and amused when they read that a local woman uses WD-40 to keep squirrels from shimmying up her birdfeeder. Adroitly “piggybacking” on this news opportunity, WD-40 CEO, Garry Ridge, quickly did some research then declared to the writer of that article, “More people use WD-40 every day than use dental floss.” In so doing he was evoking the “Compared to What?” quotability cue – and you can too, to make your message more memorable and apt to be cited by others. Hint: It…
  • feedwordpress 18:49:32 on 2016/07/21 Permalink
    Tags: , Persuasion,   

    Make Your Characterization Stick Via a Compelling Comparison 

    “Interestingness is the instigator, the hardy carrier pigeon that can carry your message most anywhere. Interestingness makes a message get heard above the noise. Money can’t buy interestingness, yet vivid comparisons can create them. To make your label stick it must be more interesting than others’ labels of course. More than money, title or even good looks, your capacity to craft the most vivid characterization will make it bob, like a cork, to the top of the water of alternative messages. A janitor can become more famous and credible than a CEO. Use the “Compared to What?” cue to stick your…
  • feedwordpress 16:16:40 on 2016/04/20 Permalink
    Tags: , , , , customer engagement, , Persuasion, , public behavior, , selling, social experiments, social shopping, ,   

    Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers 

    As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.”  What would you do? Would you pay for one, and be curious enough to stay and watch what others do?  Many did both. For ten days in August, one year, in this ingenious 30-city social experiment, Honest Tea was using the honor system to see which city had the most honest people. Cameras hidden across the street were covering the scenes that were then uploaded for live viewing globally. Ironically I heard about this…
  • feedwordpress 22:19:49 on 2016/04/01 Permalink
    Tags: , , , , , Persuasion   

    How To Be Liked and Respected 

    It’s probably no surprise to you that we most admire those who exude the right balance of strength and warmth, even if the notion runs counter to Machiavelli’s famous view that, “It is better to be feared than loved if you cannot be both.” Like to learn how? If you’re a woman or non-white this capacity is especially vital according Compelling People co-authors John Neffinger and Matthew Kohut. For example, they discovered that Hillary Clinton “has been the butt of more jokes than any other human being, living or dead.” How Do Leaders Rate on the Warmth/Strength Scale? Enter the name in…
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