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  • feedwordpress 19:43:39 on 2018/11/20 Permalink
    Tags: , decisionmaking, trouble-shooting Chip Heath   

    Proven Way to Make Most Any Bad Situation Better 


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    When told to tackle the widespread child malnutrition in Vietnam in 1990 as an employee of Save the Children, Jerry and Monique Sternin could easily have become overwhelmed. Plus the country’s foreign minister told them, “You have six months to make a difference.” Instead of looking at the macro problems such as polluted water, he […]
     
  • feedwordpress 00:51:16 on 2016/03/05 Permalink
    Tags: , , customer loyalty, decisionmaking, loyalty card, , Small business   

    Offer Loyalty Cards in the Way That Lures Customers Back More Often 


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    You have probably been offered a loyalty card at some drugstore, car wash, coffee shop or other outlet you frequently use. When designed right, they can become one of your lowest-cost ways to lure customers back . Plus such cards can boost loyalty, bragging rights and profits. Here’s how. Now we’re talking about the kind of loyalty card that’s inexpensive to make so independent business owners can offer them. Not the laminated corporate cards. You can print elegantly designed paper cards that get stamped or hole-punched each time a customer buys from you. Of course you can also create loyalty cards that…
     
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