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  • feedwordpress 21:29:03 on 2017/01/22 Permalink
    Tags: , Customer,   

    Forge Smart Partnerships to Create Greater Customer Service 

    Gone are the days when customer service is a boring chore, a necessary evil, an unglamorous afterthought. Today’s customer service has the potential to be nothing short of thrilling. By forging smart partnerships, companies of all sizes can create unexpected benefits and transform customer service from an afterthought into a highlight. 1. Offer a Tantalizing “Extra” Who knows how many people chose to stay at the Ritz Carlton rather than at another luxury hotel because of an added thrill: complimentary use of a new, late-model Mercedes during their stay? Mercedes and Ritz Carlton forged a smart partnership and became the…
  • feedwordpress 16:16:40 on 2016/04/20 Permalink
    Tags: , , , Customer, customer engagement, , , , public behavior, , selling, social experiments, social shopping, ,   

    Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers 

    As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.”  What would you do? Would you pay for one, and be curious enough to stay and watch what others do?  Many did both. For ten days in August, one year, in this ingenious 30-city social experiment, Honest Tea was using the honor system to see which city had the most honest people. Cameras hidden across the street were covering the scenes that were then uploaded for live viewing globally. Ironically I heard about this…
  • feedwordpress 00:51:16 on 2016/03/05 Permalink
    Tags: , Customer, customer loyalty, , loyalty card, , Small business   

    Offer Loyalty Cards in the Way That Lures Customers Back More Often 

    You have probably been offered a loyalty card at some drugstore, car wash, coffee shop or other outlet you frequently use. When designed right, they can become one of your lowest-cost ways to lure customers back . Plus such cards can boost loyalty, bragging rights and profits. Here’s how. Now we’re talking about the kind of loyalty card that’s inexpensive to make so independent business owners can offer them. Not the laminated corporate cards. You can print elegantly designed paper cards that get stamped or hole-punched each time a customer buys from you. Of course you can also create loyalty cards that…
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