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  • feedwordpress 15:13:47 on 2019/04/19 Permalink
    Tags: , , contagion,   

    How Shared Experiences Are Spurring Spending, Loyalty And Learning 


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    What did the New England Patriots ’“rabid” fans’ active sharing mid-game comments via immersive Wi-Fi have in common with Peabody hotels’ guests’ avid videoing and picture-snapping of the daily duck walk? Or parents standing in front a large store wall of bewildering choices in children’s car seats, looking down at their free Car Seat Helper […]
     

  • feedwordpress 19:21:30 on 2018/04/09 Permalink
    Tags: , , , , , contagion, , ,   

    Why Waiters Cried While Serving Our Breakfast 


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    After the priest moved to a new parish he approached his superior to ask, “Would you mind if I smoked while praying?” and was, not surprisingly, turned down. If, instead he had said, “Would you mind if I pray while I am smoking?” he might have gotten a more positive response. Here’s the unexpected way […]
     

  • feedwordpress 19:21:30 on 2018/04/09 Permalink
    Tags: , , , , , contagion, , ,   

    Why Waiters Cried While Serving Our Breakfast 


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    After the priest moved to a new parish he approached his superior to ask, “Would you mind if I smoked while praying?” and was, not surprisingly, turned down. If, instead he had said, “Would you mind if I pray while I am smoking?” he might have gotten a more positive response. Here’s the unexpected way […]
     

  • feedwordpress 19:24:42 on 2018/02/05 Permalink
    Tags: , , , , contagion, , , ,   

    Laughing Together is Living Well 


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    Opportunity is often inconvenient. Wrenchingly, yet ultimately insightfully, I had two days in one week which were filled with the kind of “character-building opportunities” that might seem funny…someday far off in the future. They included a tense situation featuring our office staff circling around a suddenly and stubbornly silent computer as if it were the […]
     

  • feedwordpress 19:24:42 on 2018/02/05 Permalink
    Tags: , , , , contagion, , , ,   

    Laughing Together is Living Well 


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    Opportunity is often inconvenient. Wrenchingly, yet ultimately insightfully, I had two days in one week which were filled with the kind of “character-building opportunities” that might seem funny…someday far off in the future. They included a tense situation featuring our office staff circling around a suddenly and stubbornly silent computer as if it were the […]
     

  • feedwordpress 18:19:27 on 2018/02/05 Permalink
    Tags: , , , contagion, , , , ,   

    Laughing Together is Living Well 


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    Opportunity is often inconvenient. Wrenchingly, yet ultimately insightfully, I had two days in one week which were filled with the kind of “character-building opportunities” that might seem funny…someday far off in the future. They included a tense situation featuring our office staff circling around a suddenly and stubbornly silent computer as if it were the community hearth gone cold, and another scene involving an urgently non-stop-talking insurance specialist with a dire case of foot odor as my seatmate on a much-delayed, cross-country flight. Where to turn when you are thinking of making snide comments or worse? Why, to humor, of…
     

  • feedwordpress 18:48:54 on 2017/07/09 Permalink
    Tags: , contagion   

    Six Specific Ways to Make Your Conference More Meaningful and Memorable 


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    Here are six proven, low cost and high impact ways that meeting planners can generate more value and visibility for their attendees, speakers, and staff. In so doing they build more incentives for future support, sponsorship and attendance at the next conference. 1. After you hire a speaker, ask that presenter to submit three actionable tips (under 100 words each, with embedded links and a related image for each plus a head and shoulders photo of them) that they will offer in their presentation, plus a two-sentence bio with a link to a site where attendees can learn more tips…
     

  • feedwordpress 20:15:00 on 2017/05/31 Permalink
    Tags: , contagion, , frequently quoted, memorable, , value, , well-known   

    Boost Your Visibility and Credibility Via Compelling Comparisons 


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    You may be familiar with the multi-purpose cleaner and lubricant, WD-40. Many Midwestern newspaper readers were startled and amused when they read that a local woman uses WD-40 to keep squirrels from shimmying up her birdfeeder. Adroitly “piggybacking” on this news opportunity, WD-40 CEO, Garry Ridge, quickly did some research then declared to the writer of that article, “More people use WD-40 every day than use dental floss.” In so doing he was evoking the “Compared to What?” quotability cue – and you can too, to make your message more memorable and apt to be cited by others. Hint: It…
     

  • feedwordpress 16:16:40 on 2016/04/20 Permalink
    Tags: , , contagion, , customer engagement, , , , public behavior, , selling, social experiments, social shopping, ,   

    Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers 


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    As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.”  What would you do? Would you pay for one, and be curious enough to stay and watch what others do?  Many did both. For ten days in August, one year, in this ingenious 30-city social experiment, Honest Tea was using the honor system to see which city had the most honest people. Cameras hidden across the street were covering the scenes that were then uploaded for live viewing globally. Ironically I heard about this…
     

  • feedwordpress 19:45:24 on 2016/02/24 Permalink
    Tags: , body language, , contagion, mark Bowden,   

    How Our Gestures Can Connect or Repel 


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    For many years when I was growing up my parents took what some Brits call an evening constitutional – a walk. They strolled, often hand in hand, around the neighborhood – just the two of them. Sometimes, they talked. Other evenings they said little, so I am told. Yet they always came home smiling. Since then I’ve discovered that motion evokes emotion, for good and for bad. Walking helped my parents re-connect at the end of each day. Act As You Want to Feel and How You Want Others To Feel About You How you turn, walk and gesture affects your…
     

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