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Why Waiters Cried While Serving Our Breakfast
After the priest moved to a new parish he approached his superior to ask, “Would you mind if I smoked while praying?” and was, not surprisingly, turned down. If, instead he had said, “Would you mind if I pray while I am smoking?” he might have gotten a more positive response. Here’s the unexpected way […] -
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Laughing Together is Living Well
Opportunity is often inconvenient. Wrenchingly, yet ultimately insightfully, I had two days in one week which were filled with the kind of “character-building opportunities” that might seem funny…someday far off in the future. They included a tense situation featuring our office staff circling around a suddenly and stubbornly silent computer as if it were the […] -
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Laughing Together is Living Well
Opportunity is often inconvenient. Wrenchingly, yet ultimately insightfully, I had two days in one week which were filled with the kind of “character-building opportunities” that might seem funny…someday far off in the future. They included a tense situation featuring our office staff circling around a suddenly and stubbornly silent computer as if it were the […] -
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Laughing Together is Living Well
Opportunity is often inconvenient. Wrenchingly, yet ultimately insightfully, I had two days in one week which were filled with the kind of “character-building opportunities” that might seem funny…someday far off in the future. They included a tense situation featuring our office staff circling around a suddenly and stubbornly silent computer as if it were the community hearth gone cold, and another scene involving an urgently non-stop-talking insurance specialist with a dire case of foot odor as my seatmate on a much-delayed, cross-country flight. Where to turn when you are thinking of making snide comments or worse? Why, to humor, of… -
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Six Specific Ways to Make Your Conference More Meaningful and Memorable
Here are six proven, low cost and high impact ways that meeting planners can generate more value and visibility for their attendees, speakers, and staff. In so doing they build more incentives for future support, sponsorship and attendance at the next conference. 1. After you hire a speaker, ask that presenter to submit three actionable tips (under 100 words each, with embedded links and a related image for each plus a head and shoulders photo of them) that they will offer in their presentation, plus a two-sentence bio with a link to a site where attendees can learn more tips… -
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Boost Your Visibility and Credibility Via Compelling Comparisons
You may be familiar with the multi-purpose cleaner and lubricant, WD-40. Many Midwestern newspaper readers were startled and amused when they read that a local woman uses WD-40 to keep squirrels from shimmying up her birdfeeder. Adroitly “piggybacking” on this news opportunity, WD-40 CEO, Garry Ridge, quickly did some research then declared to the writer of that article, “More people use WD-40 every day than use dental floss.” In so doing he was evoking the “Compared to What?” quotability cue – and you can too, to make your message more memorable and apt to be cited by others. Hint: It… -
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Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers
As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.” What would you do? Would you pay for one, and be curious enough to stay and watch what others do? Many did both. For ten days in August, one year, in this ingenious 30-city social experiment, Honest Tea was using the honor system to see which city had the most honest people. Cameras hidden across the street were covering the scenes that were then uploaded for live viewing globally. Ironically I heard about this… -
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How Our Gestures Can Connect or Repel
For many years when I was growing up my parents took what some Brits call an evening constitutional – a walk. They strolled, often hand in hand, around the neighborhood – just the two of them. Sometimes, they talked. Other evenings they said little, so I am told. Yet they always came home smiling. Since then I’ve discovered that motion evokes emotion, for good and for bad. Walking helped my parents re-connect at the end of each day. Act As You Want to Feel and How You Want Others To Feel About You How you turn, walk and gesture affects your…
