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  • feedwordpress 18:48:54 on 2017/07/09 Permalink
    Tags: conference, contagion   

    Six Specific Ways to Make Your Conference More Meaningful and Memorable 

    Here are six proven, low cost and high impact ways that meeting planners can generate more value and visibility for their attendees, speakers, and staff. In so doing they build more incentives for future support, sponsorship and attendance at the next conference. 1. After you hire a speaker, ask that presenter to submit three actionable tips (under 100 words each, with embedded links and a related image for each plus a head and shoulders photo of them) that they will offer in their presentation, plus a two-sentence bio with a link to a site where attendees can learn more tips…
  • feedwordpress 20:15:00 on 2017/05/31 Permalink
    Tags: , contagion, , frequently quoted, memorable, , value, , well-known   

    Boost Your Visibility and Credibility Via Compelling Comparisons 

    You may be familiar with the multi-purpose cleaner and lubricant, WD-40. Many Midwestern newspaper readers were startled and amused when they read that a local woman uses WD-40 to keep squirrels from shimmying up her birdfeeder. Adroitly “piggybacking” on this news opportunity, WD-40 CEO, Garry Ridge, quickly did some research then declared to the writer of that article, “More people use WD-40 every day than use dental floss.” In so doing he was evoking the “Compared to What?” quotability cue – and you can too, to make your message more memorable and apt to be cited by others. Hint: It…
  • feedwordpress 16:16:40 on 2016/04/20 Permalink
    Tags: , , contagion, , customer engagement, , , , public behavior, , selling, social experiments, social shopping, ,   

    Honest Tea’s Unexpected Social Experiment: 5 Ways You, Too, Can Attract an Audience and Customers 

    As you’re walking down your city street you see an unmanned kiosk, stocked with bottles of tea. A sign invites you to “Take a bottle. Leave a dollar.”  What would you do? Would you pay for one, and be curious enough to stay and watch what others do?  Many did both. For ten days in August, one year, in this ingenious 30-city social experiment, Honest Tea was using the honor system to see which city had the most honest people. Cameras hidden across the street were covering the scenes that were then uploaded for live viewing globally. Ironically I heard about this…
  • feedwordpress 19:45:24 on 2016/02/24 Permalink
    Tags: , body language, , contagion, mark Bowden,   

    How Our Gestures Can Connect or Repel 

    For many years when I was growing up my parents took what some Brits call an evening constitutional – a walk. They strolled, often hand in hand, around the neighborhood – just the two of them. Sometimes, they talked. Other evenings they said little, so I am told. Yet they always came home smiling. Since then I’ve discovered that motion evokes emotion, for good and for bad. Walking helped my parents re-connect at the end of each day. Act As You Want to Feel and How You Want Others To Feel About You How you turn, walk and gesture affects your…
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